A year ago, at the World Environment Fair, the Commercial Director of General Motors (GM) in Colombia, Raúl Mier, and the Director of Government Relations, Communications and Social Responsibility of the company, Santiago Ángel, assured that Colombia was on the agenda for the new launches of electric cars of the powerful American firm.
The announcements have come true and the coffee country will receive the new Bolt in its SUV range, as confirmed by Mier in an interview with Valora Analitik.
On October 5, the prestigious company has prepared a big event where it will not only unveil the Bolt, but is expected to present more news for the Colombian market.
In this regard, Mier said that there is already confirmation of other electric prototypes that will be available to Colombian buyers in the coming years, such as the Blazer and Equinox pickup trucks.
The New Strategy
The arrival of General Motors’ electric vehicles is part of its global electrification strategy, which includes to a large extent the Latin American market.
The brand aims to replace vehicles of the same families that have combustion engines with all-electric options, and not only seeks to meet that goal with its new cars but also in the production process that achieves carbon neutrality.
The manufacturer’s global goal is to be carbon neutral by 2040, however, Mier is aware that this transition will not be so accelerated, so we will have to live with combustion cars for a while longer.
Key Moves Towards Electromobility
At the end of 2021, General Motors took a huge step on its path to electric mobility by inaugurating Factory Zero, its revolutionary electric vehicle assembly plant based at the former Detroit-Hamtramck factory in Michigan, USA.
In addition, the brand has ambitious plans for battery development with key partnerships that seek to strengthen the electric vehicle production chain.
The U.S. Department of Energy announced its intention to lend a joint venture created by General Motors and LG Energy Solution some US$2.5 billion to help finance the construction of new lithium-ion battery cell manufacturing facilities in the United States.
The automotive giant and the technology company created Ultium Cells LLC to build three industrial complexes in Ohio, Tennessee and Michigan to support the industry’s transition to electromobility.
