In an interview with El Colombiano, Pedro Botero, the sales manager at Ford Motor Colombia, disclosed that the company intends to introduce its inaugural fully electric vehicle into the Colombian market within the current year.
The initiative to develop and roll out an electric vehicle in Colombia is a response to the increasing demand for cleaner and eco-friendly mobility alternatives. Ford aims to solidify its position as a key player in this burgeoning market.
Apart from the vehicle launch, Botero also highlighted Ford’s plans to establish a comprehensive suite of electromobility services, including accessible charging solutions and specialized maintenance programs tailored for electric vehicles.
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Ford aims to be a reference point in Colombia
Ford’s ambition extends beyond mere product launches; it aspires to create a sustainable ecosystem around electric mobility.
This move aligns with Colombia’s broader efforts to embrace electric vehicles as part of a holistic strategy to combat climate change and preserve the environment, with Ford aiming to lead the charge in this endeavor.
Botero emphasized Ford’s commitment to environmentally friendly technologies, citing the company’s portfolio heavily focused on hybrid engines that promote environmental sustainability and fuel efficiency.
Looking ahead, Ford anticipates significant launches this year, including its inaugural 100% electric model and a host of complementary services and products designed to meet customer expectations. More details regarding these initiatives will be revealed in due course.
Latam Mobility & Net Zero Colombia 2024
The “Latam Mobility & Net Zero Colombia 2024” event in Medellín will serve as a gathering point for leading companies and influencers in the fields of energy, transportation, fuels, and mobility. Its purpose is to showcase industry progress and future prospects both in Colombia and the wider region.
Attendees can expect a lineup of insightful panels and presentations focused on driving sustainable mobility, advancing decarbonization, embracing circular economy principles, and harnessing renewable energies. Additionally, the event will offer ample networking opportunities to forge key partnerships in the journey towards achieving zero emissions.
Mark your calendars for 5-6 August at the Orquideorama of the Botanical Garden in Medellín. To secure your spot, click here.
For those seeking more details on participation options and opportunities for visibility, feel free to reach out via email to info@investinlatam.org.
