In Colombia, 58% of consumers are considering purchasing an electric, hybrid or plug-in hybrid vehicle in the next two years, which positions the country with the highest purchase intention for these vehicles in Latin America, surpassing Brazil (57%) and Mexico (49%).
According to the Mobility Consumer Index 2024 report, prepared by EY, this figure is in line with the global average of 58%, after an increase from 30% to 55% between 2020 and 2023.
Furthermore, in Latin America, the intention to purchase vehicles has grown by 7 percentage points, reaching 51%. In Colombia, 65% of respondents plan to purchase a new or used vehicle in the next two years.
Within this group, 69% are inclined towards mid-range vehicles and 15% towards low-cost options.
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Colombian Data
According to the report, interest in electric and hybrid vehicles continues to rise in Colombia, driven by environmental awareness and high fuel prices. These two reasons are cited by 52% of respondents as the main motivations for choosing this type of transportation.
However, concerns persist for consumers, such as the lack of charging infrastructure, pointed out by 33% of participants, and the absence of charging points at the workplace or home, mentioned by 31%.
Likewise, 18% highlighted that repair and maintenance costs are still high.
Libardo Bueno, EY Colombia’s Lead Market Partner, stated that “with these trends, Latin America, and particularly Colombia, is consolidating as an emerging market for the adoption of sustainable vehicles.
This evolution opens up a wide range of opportunities for manufacturers and distributors seeking to capitalize on the shift towards greener options”.
It also highlights the significant growth of Chinese brands in Latin America, which have already captured 16% of the electric vehicle market in the region.
