AMIVE Representatives Present Electromobility Market Opportunities in Mexico

On February 8, Francisco Cabeza, President of the Mexican Association of Electric Vehicles (AMIVE), gave a keynote speech at the North America Mobility & Net Zero Summit 2024 held in Monterrey.

The meeting was marked by debates, discussions and key announcements, such as the introduction of Diana Avalos as the new AMIVE General Director, a political scientist, who expressed her enthusiasm to join the movement towards electric mobility in Mexico, highlighting the importance of public policies in shaping the future of transportation.

Francisco Cabeza and Diana Ávalos

Cabeza’s presentation began with an analogy, comparing the current state of electric mobility in Mexico to the gold rush. He emphasized the significant financial opportunities available, but stressed the need for regulatory frameworks to guide industry players.

Challenges

One of the challenges mentioned was California’s requirement that all trucks crossing from Mexico into the U.S. be electric, a formidable task that underscores the growing momentum behind electric mobility.

Francisco Cabeza and Diana Ávalos

The presentation showed an increase in vehicle sales in Mexico, with major corporations committing to electrify their fleets. In that context, Cabeza elaborated on the complexities of infrastructure development, noting the proliferation of diverse charging standards and the need for interoperability.

Cabeza explained that the diversity in freight connectors requires a threefold increase in infrastructure investment, presenting both challenges and opportunities for companies operating in the sector.

AMIVE’s Pillars

On the other hand, Diana Ávalos outlined the three pillars of AMIVE’s focus since her appointment: technical and regulatory advancement, knowledge dissemination and capacity building.

Francisco Cabeza and Diana Ávalos

She highlighted the importance of collaboration among stakeholders to ensure Mexico’s position as a leader in electric mobility, a sentiment shared by Cabeza, who in turn highlighted recent engagements with government agencies and industry experts to shape national policy agendas.

The strategic alliances forged by AMIVE (industry associations and governmental agencies) exposed to those present at the meeting and those watching online the organization’s commitment to fostering a cohesive ecosystem for electric mobility.

Diana Ávalos

In closing, Cabeza and Avalos extended a cordial invitation to all interested parties to join AMIVE in its mission to advance the electric mobility agenda in Mexico, emphasizing the opportunity and need for concerted action to harness the full potential of electric transportation for the benefit of Mexican society and the environment.

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