The Chinese company BYD has reached the position of the best-selling brand in the cities of Vila Velha and Indaiatuba at the close of March 2024, the first time an electrified car brand has achieved such a position in Brazil.
With 6,213 units sold so far this year, BYD has captured 45.64% of sales of all electrified vehicles available in the country, highlighting the demand for electric vehicles in Brazil, while enhancing consumer confidence in the brand.
The meteoric rise in the Brazilian market has been driven by growing environmental awareness, electric vehicle incentives and BYD’s aggressive expansion strategy in the region.
Related content: BYD and BBVA agree alliance to boost sustainable mobility
BYD: On a Roll in Brazil
The brand has quickly gained a reputation for offering affordable, high-quality electric vehicles that suit the needs and preferences of Brazilian consumers, making BYD’s success in Brazil more than just what we are seeing.
Indeed, BYD is taking concrete steps towards a greater presence in the country, with plans to start work on its new factory in Camaçari, a local expansion that will ensure the availability of vehicles manufactured in Brazil, generating jobs and contributing to the economic development of the region.
Latam Mobility & Net Zero Brasil 2024
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