As part of its ambitious expansion plan, BYD lands in Mexico with three high-tech electric models that promise to revolutionize sustainable mobility in Latin America.
The Chinese manufacturer has distributors already operating in Mexico City and Guadalajara, and expects to sell 5,000 units this year and quadruple that figure by 2024.
BYD will start operations with three models: the Yuan Plus EV, a compact SUV with an entry price of 799,000 pesos; the Han EV, a sedan with a starting price of 1,369,000 pesos; and the Tang EV, a high-end SUV that starts at 1,399,000 pesos.
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The cars are equipped with great technology and proposals for a very demanding premium sector, with different themes and visions for the three models presented and driving the electric revolution in the automotive industry.
The BYD Yuan aims to be the second electric SUV of the brand to arrive in Mexico, with LFP batteries and up to 510 km of autonomy. The size is similar to that of the Peugeot 3008 and represents a very good option for both city and touring.
The Han EV is a sedan with a length of 4.9 meters, a range of 602 kilometers and acceleration from 0 to 100 kilometers in 3.9 seconds. The Tang EV SUV, which is 4.87 meters long, has a range of 505 kilometers and acceleration from 0 to 100 kilometers in 4.4 seconds, is also available in North America.
In addition to its distributors, the brand informed that it would market its models through Liverpool stores. To boost this part of its business, the retailer created a new division dedicated to automotive loans and will set up four showrooms to exhibit the Chinese carmaker’s cars, which will be located in shopping malls in Mexico City.
“Our arrival in Mexico is a dream planned for years, which today becomes a reality, at a time when the automotive industry in Mexico is at a key stage for its growth,” said Ray Zhou, President of BYD Mexico.
The Chinese automaker maintains its intention to install a manufacturing plant in Mexico, but will first analyze the details to proceed with the operation of the factory. The fixed challenge is to support the initiative to “cool the Earth’s temperature by 1 degree Celsius” and thus combat global warming.
