Electric vehicle manufacturer Build Your Dreams (BYD) aims to market 5,000 units this year and quadruple the figure by 2024.
The Latin American market is taking an important part of the roadmap proposed by the brand. For example, in Mexico, it already sells two SUVs and a sedan.
BYD estimates that in the coming months it will expand its offer of electric vehicles in the country, with the introduction of other models, in order to cover both high-end options, as well as small and “accessible” priced ones.
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Alternatives
In a report by Forbes Mexico magazine, Gustavo Lara, BYD Mexico‘s Director of Marketing and Communication, said that this year the Chinese automaker will specifically launch two new electric models and a hybrid.
“Of these units, with respect to those we already market, we have one at a higher price, and another one at a lower price,” commented the executive during his conversation with Forbes.
Among the new BYD vehicles that will reach the market in 2023, one will be priced above 1 million 399 thousand pesos, which is the base price of the Tang SUV, while another of the units that will start to be marketed will be below 799 thousand pesos, which is the base price of the Yuan Plus SUV.
Next Year’s Projection
In 2024, BYD plans to introduce to the Mexican market the small car Seagull, an electric car that costs US$11,000 in China.
After announcing in March that its goal would be to reach Mexico City and Guadalajara, BYD decided to expand its goal. “Since April we decided to scale the plan of being only in CDMX and Guadalajara to all the states of the Republic, with the opening of 50 showrooms in 2023,” explained Lara.
With these announcements, the automaker already has two dealerships and a workshop in the Mexican capital, as well as a store in Guadalajara, Jalisco.
It is expected that the Asian giant will soon add more locations in the State of Mexico, Guanajuato, Quintana Roo, Yucatán and Nuevo León.
