The major manufacturers of the automotive industry are convinced that electromobility will lead them to contribute to the decarbonization process, new technologies and a new business model.
In this sense, Ferrari, the iconic luxury sports car brand, is beginning to open its new chapter related to electric mobility.
It is a new Ferrari NV plant in Maranello, northern Italy, where electrified supercars will be built, as well as next-generation powertrains.
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Short Term
Ferrari CEO Benedetto Vigna revealed in an interview that the facility “will be ready in June 2024,” two years after construction began.
“The factory will have assembly lines that will be able to assemble electric and non-electric cars,” he added. He further noted that the Italian brand plans to unveil its first all-electric Ferrari in the fourth quarter of 2025.
Plug-in hybrid and battery-only models are expected to dominate the company’s offering in the second half of the decade, with hybrid cars accounting for 35% of shipments during the first quarter.
Conservative Progress
Ferrari’s transition to electrification has progressed slower than its rivals, taking careful steps to maintain its combustion-engine-buying clientele.
Vigna said Ferrari has not lagged behind in electrification and does not foresee any margin reduction with the new electric models. He stressed that buying any other automaker or forming a luxury hub with other fashion brands is also out of the question.
The Italian brand unveiled the Purosangue in September, which looks more like a sports SUV, a break from the company’s traditional offering of low two-door sports cars.
The move is anticipated to broaden Ferrari’s customer base. After starting with a combustion-only version, Vigna hinted that the car could be plug-in in the future.
Notably, Ferrari reopened Purosangue orders for 2026 after filling its production capacity through the end of 2025.
