Kia set a goal of reaching sales of 1.6 million battery electric vehicles (BEVs) by 2030, while planning to invest €25.87 billion through 2028 as part of its annual sales strategy.
The roadmap was presented in the recent update of its financial targets during the CEO Investor Day in Seoul, Korea.
The manufacturer also aims to sell 4.3 million units globally by the end of the decade, which would represent a 34.4% increase compared to the target set for 2024, which was 3.2 million units.
Read also | Geotab: 75% of Light-Duty Vehicles Could Be Replaced with Electric Vehicles Today
Global Strategy
The company plans to significantly increase the proportion of electrified models in its total sales, including hybrid electric vehicles (HEVs), plug-in hybrids (PHEVs) and battery electric vehicles (BEVs).
By 2030, electrified models are projected to account for 58% of Kia’s total sales, with 2.48 million units annually, including 882,000 units of HEVs and PHEVs.
In line with this effort, Kia is working on a strategy to expand charging infrastructure worldwide. In South Korea, the brand plans to install more than 5,400 stations under the E-pit brand by 2030, of which 482 have already been installed.
In addition, Kia plans to have more than 30,000 charging stations in North America by 2030 as part of the Ionna joint venture.
In Europe, the company will establish more than 17,000 charging stations through its partnership with Ionity.
