LDR Solutions announced changes in JETOUR and FOTON Mexico with the appointment of Natalia de Anda as new Marketing Manager, replacing Sarahí Figueroa.
In a press release, the company points out that this is a key move within the growth process the organization is going through.
“Natalia will lead the brand towards new positioning strategies and take the direction of the brand’s growth. With extensive experience in the automotive industry, she has held different strategic positions in the areas of marketing, after-sales and customer satisfaction, working for brands such as FIAT-Chrysler, Renault and Mercedes-Benz,” the note details.
Strengthening FOTON
De Anda will report directly to Victor Villanueva, General Director of JETOUR Mexico and Irma Soto, Director of Marketing and Communication at LDR Solutions.
“Natalia’s talent will help to further consolidate the brand’s presence in the fastest growing segment in Mexico, SUVs, strengthen the strategic alliance with the NFL and outline strategies for upcoming launches,” explains the press release.
Sarahí Figueroa has been promoted to Marketing Manager for FOTON, a pillar brand within LDR Solutions, and will report directly to Irma Soto.
Figueroa has extensive experience in the tractor-trailer industry, having worked with world-renowned companies such as Daimler in the aftermarket marketing division, as well as the Volvo and Mack Trucks brands.
During his time with the brand, he contributed strategically to the launch in Mexico, consolidating the firm with the introduction and positioning of the X70, X70 Plus and Dashing models, as well as the strategic alliance with the NFL.
LDR Solutions notes that the change is part of the company’s leadership strategy, which seeks to enhance the development of internal talent, promote growth and strengthen operations.
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