Zeekr positions itself at the intersection of modernity, sustainability, and luxury. As a publicly traded Chinese car brand and company owned by Geely Automobile Holdings, it was founded in 2021 and specializes in premium electric vehicles.
From the other side of the world, in Mexico, they have representation in Latin America through Alberto Carreras, Regional Marketing Manager of Zeekr in the country, who spoke at Latam Mobility & Net Zero: Mexico 2024, explaining how the brand offers efficient electric vehicles without compromising the premium experience that meets the demands of the modern consumer.
Luxury and Sustainability
Over the past few years, the Mexican and Latin American customer has shown a great capacity to adapt to new technologies, especially when they combine luxury and sustainability.
Alberto Carreras stated, “Zeekr has been able to capture this trend, offering vehicles that respond to a growing demand for exclusivity and promote a lifestyle that is conscious and committed to the environment.”
Technological Innovation at the Service of the User
The modern electric vehicle is designed to be an extension of the user, with advanced technology that allows supervision and management of the car through mobile applications.
Thus, Zeekr takes this experience even further, allowing the car to be pre-climatized before use and configuring multiple aspects of the user’s comfort, from lighting and temperature to seat positioning.
“More than 90% of the vehicle’s functions are managed from a central screen, which offers personalization options to make each journey unique and perfectly tailored to the driver’s preferences,” he continued.
In addition to offering high-tech products, the company is committed to sustainability from the very beginning of the vehicle production process.
In their factories, robotic assemblers work under low-light conditions, reducing energy consumption, while the production process requires less than one cubic meter of water per vehicle.
During the rainy season, the use of rainwater allows the plants to operate for a full year without depleting natural resources.
Finally, Zeekr is aimed at a specific audience: those who value innovation, exclusivity, and a different way of living, as their cars are a statement of modernity and commitment to the planet.
“Zeekr is not for everyone. It is for those who seek the unique, the different, and the best. It is for you, who value being always connected, anywhere and anytime, while enjoying cutting-edge technology and a sustainable lifestyle,” concluded Carreras’ presentation.
