At the Seoul Mobility Show 2025, LG and Kia introduced a partnership that redefines smart mobility.
The “Spielraum” concept merges intelligent home appliances with Kia’s PBV (Platform Beyond Vehicle), transforming cars into multifunctional lifestyle spaces through artificial intelligence (AI).
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A Vehicle Tailored to Modern Lifestyles
The debut models, Spielraum Studio and Spielraum Glow, offer different experiences: a mobile office for entrepreneurs and a leisure space for outdoor activities.
The second model includes a fridge, oven, and wine cellar, all enhanced by customizable MoodUP lighting panels.
Artificial Intelligence as the Core
At the core lies LG ThinQ ON, a generative AI hub managing all in-car appliances, calendars, and services like food delivery or reservations.
Data security is managed through LG Shield, LG’s own cybersecurity platform that encrypts and protects personal information from unauthorized access.
Latin America on the Radar
While Korea will be the initial market, LG is considering a global rollout. Europe and North America are top contenders, but Latin America is also being studied based on local infrastructure and mobility habits.
The modularity of the system would allow smart mobility features to adapt to regional needs.
With this innovation, LG and Kia show how smart mobility can expand the idea of transportation into a personalized, connected lifestyle experience.
