Supercool: The Innovation Hub Supporting Brands to Boost Sustainable Mobility

During two successful days held at the World Trade Center in Mexico City, Latam Mobility, the largest sustainable mobility community in Latin America, brought together leaders from the public sector and representatives of private companies to offer perspectives and present technological and environmentally friendly projects.

During the first day of “Latam Mobility: Mexico 2022”, Sergio Stern, Executive Vice President of Citizens Companies and Rodolfo Laddaga, Chief Content Officer of Supercool, offered information about their activity and contribution to the mobility of the future.

Stern explained that Supercool is a space where all brands seeking capital and advice to expand their operations in other countries and markets can coexist.

“We have a great professional team specialized in technology, marketing and regulatory and legal aspects to enter markets successfully,” he said.

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Road to Opportunities

Laddaga pointed out that it is an ideal time to exploit the opportunities and challenges in Latin America to massify sustainable mobility and help brands in the projects they want to carry out.

“We have to take advantage of this revolution that is growing, create solutions to help turn the planet into net zero. We see a great investment opportunity for 2030 and we are at the time to make the leap to change,” he stressed.

Laddaga and Stern pointed out that in the city of Puebla they have the first large mobility center with specialized service and a showroom to showcase products and technological advances to teach customers everything they need to know and enter new markets.

They informed that in the coming months more centers are expected to open in Mexico City; Maranello, Italy; Dubai and Boston.

They also invited entrepreneurs to visit Supercool.center to learn about all the innovations they are offering in order to promote sustainable mobility.

The executives concluded that it is time for all companies and stakeholders to work together for the common goal of reducing emissions and achieving carbon neutrality.

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