Sustainable leadership in the automotive industry goes beyond corporate policies. For Pirelli Colombia, it involves daily decisions, technological innovation, and a values-driven organizational culture.
More than tires: a culture of sustainability
Pirelli shows that tire manufacturing is not just about enabling mobility, but rethinking how it’s done. From using biological and recycled materials to implementing water-saving processes, sustainable leadership in the automotive industry is evident throughout its operations.
With over 2,000 R&D professionals across global plants, the company holds nearly 6,000 patents. Among them is Seal Inside, a technology that prevents 85% of punctures up to 5 mm regardless of the vehicle type.
Read more: In-wheel Motors: Key Innovation for Sustainable Mobility.
Innovation with an environmental focus
Pirelli integrates artificial intelligence to reduce environmental impact, simulating field variables to lessen reliance on physical testing.
This innovation shows that sustainable leadership in the automotive industry is not just a goal—it’s a path already underway.
“Leadership is not about standing above the team, but walking with it,” said Óscar Jiménez, Country Manager at Pirelli Colombia.
Leading by doing, not by saying
At Pirelli, leadership means understanding global needs, showing empathy, and turning every position into a lever for change.
Questions about skills, knowledge, and purpose are central to aligning personal growth with corporate goals.
Sustainable leadership in the automotive industry requires making responsible decisions, anticipating risks, and acting beyond public declarations.
Pirelli proves that sustainability is not just a trend—it’s a strategic race toward a cleaner, smarter future.
Join us at the Latam Mobility Summit Medellín 2025
To keep the momentum going, we invite you to the Latam Mobility Summit Medellín, taking place on June 4–5, 2025, at the ‘Orquideorama’, located inside the Medellin Botanical Garden.
This event will bring together public and private sector leaders, startups, multilateral organizations, and international experts to promote solutions in sustainable mobility, EV infrastructure, and smart cities.
With insightful panels, keynote speeches, and unmatched networking opportunities, this Summit is the must-attend event for driving change in Latin America’s transportation sector. See you there!
