Sustainable mobility in sports events is the focus of a new partnership between Moovit and the ATP Tour, launched during the ATP Masters 1000 tournament in Rome (May 7–18, 2025). The pilot aimed to provide tennis fans with cleaner and smarter transportation options.
Moovit, the world-leading urban mobility app, is now offering fans personalized travel information through a dedicated ATP section on its app and website, available in 45 languages.
This platform integrated public transport schedules, bike-sharing services, taxis, and low-emission alternatives to facilitate easy and sustainable access to the Internazionali BNL d’Italia.
The collaboration seeked to significantly reduce CO2 emissions associated with matchday travel. It underlines the important role of sustainable mobility in sports events, especially those drawing massive crowds.
Read more: Mobility Technologies: Urban Innovation for More Sustainable Transport
A scalable model for millions of tennis fans
With a global user base of over 1 billion, Moovit delivers smart and multimodal navigation to simplify sustainable transit.
Samuel Sed Piazza, Moovit’s Director of Global Partnerships, emphasized the goal of making eco-friendly transport accessible and intuitive for all spectators — from first-time visitors to loyal fans.
ATP’s Mark Epps highlighted that travel remains one of the largest carbon contributors in tennis.
Through its ATP Serves initiative, this partnership with Moovit represents a tangible step towards implementing sustainable mobility in sports events on a global scale.
