{"id":20099,"date":"2023-06-22T05:05:00","date_gmt":"2023-06-22T10:05:00","guid":{"rendered":"https:\/\/latamobility.com\/?p=20099"},"modified":"2023-06-21T21:41:39","modified_gmt":"2023-06-22T02:41:39","slug":"alliance-between-metro-de-medellin-and-daviplata-provides-life-quality-through-integrated-and-efficient-transportation","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/alliance-between-metro-de-medellin-and-daviplata-provides-life-quality-through-integrated-and-efficient-transportation\/","title":{"rendered":"Alliance between Metro de Medellin and Daviplata Provides Life Quality through Integrated and Efficient Transportation"},"content":{"rendered":"\n
The importance of life quality for users through an integrated and efficient public transportation was a relevant topic in the “Latam Mobility: Colombia 2023.”<\/strong><\/p>\n\n\n\n Carlos Ortiz<\/strong>, Business Manager of Metro de Medell\u00edn<\/strong>, and Margarita Henao<\/strong>, CEO of Daviplata <\/strong>from Banco Davivienda<\/strong>, led the presentation “Opportunities for City Services Around Mobility<\/strong>“, in which they highlighted how public-private partnerships achieve a positive impact on transportation and people’s wellbeing.<\/p>\n\n\n\n Through a joint effort, Metro de Medellin and Daviplata explained the process of digitalization of the city’s public transport tickets<\/strong>, which led users to have a fast and comfortable travel experience through a quality service.<\/p>\n\n\n\n It is worth noting that Daviplata <\/strong>is a digital product of Banco Davivienda<\/strong>, which allows users to easily and freely manage their money from their cell phone without the need to have a bank account or debit card<\/strong>.<\/p>\n\n\n\n “We have the Metro <\/strong>culture as core and right, everything we do is around the welfare of people and their relationship with the environment. This is urban mobility in action<\/strong>,” said Ortiz.<\/p>\n\n\n\n