{"id":27787,"date":"2024-01-24T05:00:00","date_gmt":"2024-01-24T10:00:00","guid":{"rendered":"https:\/\/latamobility.com\/?p=27787"},"modified":"2024-01-23T17:28:38","modified_gmt":"2024-01-23T22:28:38","slug":"byd-to-be-official-electric-mobility-sponsor-of-the-uefa-european-championship","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/byd-to-be-official-electric-mobility-sponsor-of-the-uefa-european-championship\/","title":{"rendered":"BYD to be Official Electric Mobility Sponsor of the UEFA European Championship"},"content":{"rendered":"\n<p><strong>BYD <\/strong>announced that it will be the <strong>official electric mobility sponsor of the UEFA EURO 2024, a championship to be held in ten stadiums in Germany between June 14 and July 14.<\/strong><\/p>\n\n\n\n<p>During the tournament, the Chinese brand will provide a wide range of new energy vehicles that will be available to the various attendees during the tournament.<\/p>\n\n\n\n<p><strong>BYD <\/strong>will also showcase its latest electric models and cutting-edge technologies at selected <strong>UEFA EURO 2024 venues<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"542\" height=\"333\" src=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-22-175914.png\" alt=\"\" class=\"wp-image-27781\" style=\"width:730px;height:auto\" srcset=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-22-175914.png 542w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/01\/Captura-de-pantalla-2024-01-22-175914-300x184.png 300w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><figcaption class=\"wp-element-caption\">Photo: BYD<\/figcaption><\/figure>\n\n\n\n<p><strong>Read also:<\/strong> <a href=\"https:\/\/latamobility.com\/en\/solarever-to-establish-electric-vehicle-plant-in-mexico\/\"><strong>Solarever to Establish Electric Vehicle Plant in Mexico<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-activations-during-the-event\"><strong>Activations During the Event<\/strong><\/h2>\n\n\n\n<p><strong>BYD <\/strong>reported that it will have a prominent presence in the official &#8220;fan zones&#8221;, inviting people to enjoy live broadcasts of the matches and sustainable activities that will further enhance the fan experience.<\/p>\n\n\n\n<p>The Chinese manufacturer will create a series of events and opportunities in each market for customers, future customers and soccer fans to participate, enjoy and gain a series of unique experiences that will only be possible thanks to this partnership.<\/p>\n\n\n\n<p>The brand will also organize hundreds of events at official <strong>BYD <\/strong>dealerships across Europe to experience this prestigious championship together with soccer fans and customers.<\/p>\n\n\n\n<p><strong>Michael Shu<\/strong>, Managing Director of<strong> BYD Europe<\/strong>, expressed the company&#8217;s pride in being the first official electric mobility sponsor for this sporting event.<\/p>\n\n\n\n<p><strong>&#8220;It will allow us to showcase our latest developments in electric vehicles to a large audience. This partnership reinforces BYD&#8217;s commitment to reducing carbon emissions for a greener future, a process in which UEFA EURO 2024 will be decisive,&#8221;<\/strong> he said.<\/p>\n\n\n\n<p>For his part, UEFA&#8217;s Marketing Director, <strong>Guy-Laurent Epstein<\/strong>, emphasized that the partnership &#8220;aligns perfectly with the vision of promoting a greener and more sustainable EURO, fusing the excitement of soccer with our commitment to environmental responsibility&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BYD announced that it will be the official electric mobility sponsor of the UEFA EURO 2024, a championship to be held in ten stadiums in Germany between June 14 and July 14. During the tournament, the Chinese brand will provide a wide range of new energy vehicles that will be available to the various attendees&#8230;<\/p>\n","protected":false},"author":8,"featured_media":27784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2054],"tags":[1415,1564,1281],"class_list":["post-27787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-mobility","tag-byd","tag-electric-cars","tag-electric-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BYD to be Official Electric Mobility Sponsor of the UEFA European Championship - 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