{"id":34335,"date":"2024-06-18T05:30:00","date_gmt":"2024-06-18T10:30:00","guid":{"rendered":"https:\/\/latamobility.com\/?p=34335"},"modified":"2024-06-18T14:25:31","modified_gmt":"2024-06-18T19:25:31","slug":"representatives-of-industry-and-commerce-apply-innovation-strategies-to-decarbonize-the-sector","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/representatives-of-industry-and-commerce-apply-innovation-strategies-to-decarbonize-the-sector\/","title":{"rendered":"Representatives of Industry and Commerce Apply Innovation Strategies to Decarbonize the Sector"},"content":{"rendered":"\n

La descarbonizaci\u00f3n del sector del comercio y la industria en Colombia form\u00f3 parte de la nutrida agenda del \u201cLatam Mobility: Colombia 2024\u201d<\/strong>, realizado en el Orquideorama Jard\u00edn Bot\u00e1nico de Medell\u00edn.<\/p>\n\n

Una de las l\u00edderes que particip\u00f3 en el panel fue Martha Ruby Falla, directora de sostenibilidad de Postob\u00f3n<\/strong>, grupo empresarial que cuenta con 14 compa\u00f1\u00edas de alimentos y bebidas con gran demanda de log\u00edstica en producci\u00f3n y transporte.<\/p>\n\n

La ejecutiva present\u00f3 los avances de la empresa en el retador camino hacia la descarbonizaci\u00f3n como la presentaci\u00f3n de la primera tractomula el\u00e9ctrica.<\/p>\n\n

\"\"<\/figure>\n\n

\u201cSomos carbono neutro con certificaciones reconocidas, el a\u00f1o pasado redujimos 20.000 toneladas en procesos, somos pioneros en energ\u00eda solar y estamos trabajando en nuestra flota de transporte con la meta de reducir 30% de emisiones al 2025\u201d, precis\u00f3.<\/strong><\/p>\n\n

Fenalco y el apoyo a peque\u00f1os comerciantes<\/strong><\/h2>\n\n

Camilo Restrepo, presidente del sector movilidad en Fenalco Antioquia<\/strong>, destac\u00f3 la importancia de enfocarse no solo en las grandes empresas con complejos procesos de producci\u00f3n, sino en educar y asesorar a los peque\u00f1os comerciantes<\/p>\n\n

\u201cEl comercio no est\u00e1 \u00fanicamente en las grandes cadenas, sino en tiendas de empresarios a baja escala, ah\u00ed es donde apoyamos a los comerciantes peque\u00f1os a entender d\u00f3nde est\u00e1 realmente la huella de carbono<\/strong>, que el comerciante sepa qu\u00e9 impacto genera cuando tiene el aire acondicionado a su m\u00e1xima capacidad o cuando deja alguna luz prendida\u201d, explic\u00f3.<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

Restrepo subray\u00f3 que es de vital importancia el asesoramiento que brinda Fenalco a los comerciantes para que como gremio se busquen alternativas para eficientar las operaciones en procesos<\/strong>, transporte y optimizaci\u00f3n del uso de recursos como el agua, energ\u00eda solar y materiales.<\/p>\n\n

Importancia de la data para Galletas Noel<\/strong><\/h2>\n\n

Lina Mar\u00eda Londo\u00f1o, coordinadora de proyectos de log\u00edstica en Galletas Noel,<\/strong> expuso la importancia de trabajar a partir de los datos para tomar decisiones acertadas en el retador camino hacia la descarbonizaci\u00f3n.<\/p>\n\n

\u201cLa administraci\u00f3n de la data es clave, hoy en d\u00eda tenemos gran acceso a la informaci\u00f3n a trav\u00e9s de los GPS y el registro nacional de carga, con esos datos podemos entender c\u00f3mo est\u00e1 el parque automotor, su rendimiento y trabajar en eficiencia de las operaciones\u201d, dijo.<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

Se\u00f1al\u00f3 que el camino a la descarbonizaci\u00f3n de las empresas no se basa \u00fanicamente en el cambio de los veh\u00edculos hacia flotas el\u00e9ctricas<\/strong>, sino trabajar en la optimizaci\u00f3n de las operaciones log\u00edsticas.<\/p>\n\n

\u201cEs un camino que no es de la noche a la ma\u00f1ana, necesitamos financiamiento p\u00fablico y privado y la articulaci\u00f3n de todos los actores involucrados. Solos no podemos\u201d, concluy\u00f3.<\/strong><\/p>\n\n

Articulaci\u00f3n de los actores<\/strong><\/h2>\n\n

Carolina Salazar, directora de estrategia de Ruta N<\/strong>, detall\u00f3 el rol de articulador que vienen realizando desde el a\u00f1o 2009 con grandes planes en tecnolog\u00eda e innovaci\u00f3n en el municipio y ahora distrito de Medell\u00edn.<\/p>\n\n

\u201cNos enfocamos en estrategias para generar sinergia, trabajando con el gobierno local, gobierno nacional, organizaciones internacionales, academia, sociedad civil para impulsar un gran ecosistema de innovaci\u00f3n que contribuyan a alcanzar los Objetivos de Desarrollo Sostenible (ODS)<\/strong> \u00a0y dem\u00e1s retos que nos presenta la sociedad\u201d, explic\u00f3.<\/strong><\/p>\n\n

\"\"<\/figure>\n\n

Salazar se\u00f1al\u00f3 que ya fue aprobado el Plan de Desarrollo<\/strong>, se present\u00f3 el Plan Decenal de tecnolog\u00eda e innovaci\u00f3n y est\u00e1n terminando de estructurar la estrategia interna de la corporaci\u00f3n, con el prop\u00f3sito de consolidar a Medell\u00edn como centro<\/strong> para impulsar el desarrollo social y econ\u00f3mico con alto impacto.<\/p>\n\n

La log\u00edstica de Argos<\/strong><\/h2>\n\n

Juan Manuel Restrepo, jefe de inteligencia t\u00e9cnica y transporte de Cemento Argos,<\/strong> coincidi\u00f3 con Postobon en que el tema de la descarbonizaci\u00f3n no solo pasa por la sustituci\u00f3n de flotas sino por una gran estrategia de optimizaci\u00f3n de los procesos.<\/p>\n\n

\u201cLideramos con aliados de negocio el tema de log\u00edstica. La industria del cemento es gran consumidor de energ\u00eda por lo que buscamos hacer m\u00e1s eficientes los procesos a trav\u00e9s de \u00a0estudios en la cadena de suministro\u201d.<\/p>\n\n

\"\"<\/figure>\n\n

Detall\u00f3 que han aplicado estrategias como la repotenciaci\u00f3n de plantas para mejorar la producci\u00f3n y grandes procesos de investigaci\u00f3n<\/strong> para mitigar el impacto ambiental en sus operaciones.<\/p>\n\n

\u201cTenemos un proyecto de microalgas que captura el CO2 para mejorar el medio ambiente,<\/strong> tenemos un compromiso de reducci\u00f3n del consumo de carbono y una de las metas es alcanzar un 30% de consumo no f\u00f3sil en nuestras plantas, concluy\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

La descarbonizaci\u00f3n del sector del comercio y la industria en Colombia form\u00f3 parte de la nutrida agenda del \u201cLatam Mobility: Colombia 2024\u201d, realizado en el Orquideorama Jard\u00edn Bot\u00e1nico de Medell\u00edn. Una de las l\u00edderes que particip\u00f3 en el panel fue Martha Ruby Falla, directora de sostenibilidad de Postob\u00f3n, grupo empresarial que cuenta con 14 compa\u00f1\u00edas…<\/p>\n","protected":false},"author":8,"featured_media":34362,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2054],"tags":[1281,1386,1489],"class_list":["post-34335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-mobility","tag-electric-mobility","tag-latam-mobility-summit-2","tag-sustainability"],"yoast_head":"\nRepresentatives of Industry and Commerce Apply Innovation Strategies to Decarbonize the Sector - 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