{"id":43371,"date":"2024-11-28T05:25:56","date_gmt":"2024-11-28T10:25:56","guid":{"rendered":"https:\/\/latamobility.com\/?p=43371"},"modified":"2024-11-28T07:29:09","modified_gmt":"2024-11-28T12:29:09","slug":"abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/","title":{"rendered":"ABB bets on electrification with a new slogan: &#8220;Engineered to Outrun&#8221;"},"content":{"rendered":"\n<p><strong>ABB<\/strong> has unveiled a new brand positioning under the motto: <strong>\u201cWe help industries outrun \u2013 leaner and cleaner,\u201d<\/strong> a message aimed at strengthening the next stage of the company\u2019s growth as a leader in electrification and automation.<\/p>\n\n\n\n<p>The new brand positioning by <strong>ABB<\/strong> revolves around the word <strong>&#8220;Outrun&#8221;<\/strong>, which signifies ensuring the company\u2019s partners maintain consistent high performance while helping them operate more productively and efficiently to surpass their goals.<\/p>\n\n\n\n<p>The term <strong>&#8220;Leaner&#8221;<\/strong> highlights <strong>ABB<\/strong>&#8216;s global leadership in automation, enhancing productivity and efficiency in daily industrial operations. Meanwhile, <strong>&#8220;Cleaner&#8221;<\/strong> underscores its leadership in electrification, advancing the decarbonization of essential industries worldwide.<\/p>\n\n\n\n<p><strong>Related content:<\/strong> <a href=\"https:\/\/latamobility.com\/en\/abb-recognized-by-science-based-targets-for-zero-emissions-by-2030-and-2050\/\">ABB recognized by Science Based Targets for zero emissions goals by 2030 and 2050<\/a><\/p>\n\n\n\n<p>All of this is encapsulated in the new slogan, <strong>&#8220;Engineered to Outrun,&#8221;<\/strong> which replaces <strong>&#8220;Let&#8217;s write the future. Together,&#8221;<\/strong> reinforcing <strong>ABB<\/strong>\u2019s commitment to a sustainable and resource-efficient future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB-1-1024x572.jpg\" alt=\"\" class=\"wp-image-43367\" srcset=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB-1-1024x572.jpg 1024w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB-1-300x168.jpg 300w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB-1-768x429.jpg 768w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB-1.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-abb-leadership\"><strong>From ABB Leadership<\/strong><\/h3>\n\n\n\n<p><strong>Morten Wierod<\/strong>, CEO of <strong>ABB<\/strong>, expressed his enthusiasm for the launch of the new brand positioning and slogan:<\/p>\n\n\n\n<p>&#8220;I am proud to present this new stage for ABB today, marked by greater growth ambitions and with the ABB Way fully integrated into our organization. This positioning will strengthen both our commercial performance and our ability to attract talent,&#8221; <strong>he stated.<\/strong><\/p>\n\n\n\n<p>&#8220;It reflects our essence and the reason why we want to be recognized by our customers: we keep them operating at peak performance, help them become more productive and sustainable, so they can surpass their own limits. At ABB, we call it \u2018<strong>Engineered to Outrun<\/strong>\u2019,\u201d<strong> he added.<\/strong><\/p>\n\n\n\n<p>Finally, to develop the new brand positioning, <strong>ABB<\/strong> conducted research that revealed a key insight: the <strong>company\u2019s purchase consideration is very high,<\/strong> indicating that increasing brand familiarity represents a valuable commercial opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next stage of the company\u2019s growth as a leader in electrification and automation. The new brand positioning by ABB revolves around the word &#8220;Outrun&#8221;, which signifies ensuring the company\u2019s partners maintain&#8230;<\/p>\n","protected":false},"author":9,"featured_media":43365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2054],"tags":[1322,1281],"class_list":["post-43371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-mobility","tag-abb-2","tag-electric-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABB bets on electrification with a new slogan: &quot;Engineered to Outrun&quot; - Latam Mobility<\/title>\n<meta name=\"description\" content=\"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABB bets on electrification with a new slogan: &quot;Engineered to Outrun&quot;\" \/>\n<meta property=\"og:description\" content=\"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\" \/>\n<meta property=\"og:site_name\" content=\"Latam Mobility\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/latamobility\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-28T10:25:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-28T12:29:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"715\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ronald Ortega\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LataMobility\" \/>\n<meta name=\"twitter:site\" content=\"@LataMobility\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ronald Ortega\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\"},\"author\":{\"name\":\"Ronald Ortega\",\"@id\":\"https:\/\/latamobility.com\/#\/schema\/person\/00751f8c14b1fd27d4322c4ae56a9eb6\"},\"headline\":\"ABB bets on electrification with a new slogan: &#8220;Engineered to Outrun&#8221;\",\"datePublished\":\"2024-11-28T10:25:56+00:00\",\"dateModified\":\"2024-11-28T12:29:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\"},\"wordCount\":299,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/latamobility.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg\",\"keywords\":[\"ABB\",\"ELECTRIC MOBILITY\"],\"articleSection\":[\"Electric Mobility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\",\"url\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\",\"name\":\"ABB bets on electrification with a new slogan: \\\"Engineered to Outrun\\\" - Latam Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/latamobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg\",\"datePublished\":\"2024-11-28T10:25:56+00:00\",\"dateModified\":\"2024-11-28T12:29:09+00:00\",\"description\":\"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next\",\"breadcrumb\":{\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage\",\"url\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg\",\"contentUrl\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg\",\"width\":1280,\"height\":715},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/latamobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABB bets on electrification with a new slogan: \u00abEngineered to Outrun\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/latamobility.com\/#website\",\"url\":\"https:\/\/latamobility.com\/\",\"name\":\"Latam Mobility\",\"description\":\"Summit Series to promote Sustainable Mobility and Transport in Latin America\",\"publisher\":{\"@id\":\"https:\/\/latamobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/latamobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/latamobility.com\/#organization\",\"name\":\"LATAM MOBILITY\",\"url\":\"https:\/\/latamobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/latamobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2022\/04\/logo_footer.png\",\"contentUrl\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2022\/04\/logo_footer.png\",\"width\":212,\"height\":221,\"caption\":\"LATAM MOBILITY\"},\"image\":{\"@id\":\"https:\/\/latamobility.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/latamobility\/\",\"https:\/\/x.com\/LataMobility\",\"https:\/\/www.instagram.com\/latamobility\/\",\"https:\/\/www.linkedin.com\/company\/latamobility\/\",\"https:\/\/www.youtube.com\/channel\/UCtcslRCRY0vITWaOQ1X0XUA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/latamobility.com\/#\/schema\/person\/00751f8c14b1fd27d4322c4ae56a9eb6\",\"name\":\"Ronald Ortega\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/latamobility.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4617e94684848e595285f6a3ee51316?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4617e94684848e595285f6a3ee51316?s=96&d=mm&r=g\",\"caption\":\"Ronald Ortega\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ABB bets on electrification with a new slogan: \"Engineered to Outrun\" - Latam Mobility","description":"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/","og_locale":"en_US","og_type":"article","og_title":"ABB bets on electrification with a new slogan: \"Engineered to Outrun\"","og_description":"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next","og_url":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/","og_site_name":"Latam Mobility","article_publisher":"https:\/\/www.facebook.com\/latamobility\/","article_published_time":"2024-11-28T10:25:56+00:00","article_modified_time":"2024-11-28T12:29:09+00:00","og_image":[{"width":1280,"height":715,"url":"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg","type":"image\/jpeg"}],"author":"Ronald Ortega","twitter_card":"summary_large_image","twitter_creator":"@LataMobility","twitter_site":"@LataMobility","twitter_misc":{"Written by":"Ronald Ortega","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#article","isPartOf":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/"},"author":{"name":"Ronald Ortega","@id":"https:\/\/latamobility.com\/#\/schema\/person\/00751f8c14b1fd27d4322c4ae56a9eb6"},"headline":"ABB bets on electrification with a new slogan: &#8220;Engineered to Outrun&#8221;","datePublished":"2024-11-28T10:25:56+00:00","dateModified":"2024-11-28T12:29:09+00:00","mainEntityOfPage":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/"},"wordCount":299,"commentCount":0,"publisher":{"@id":"https:\/\/latamobility.com\/#organization"},"image":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage"},"thumbnailUrl":"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg","keywords":["ABB","ELECTRIC MOBILITY"],"articleSection":["Electric Mobility"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/","url":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/","name":"ABB bets on electrification with a new slogan: \"Engineered to Outrun\" - Latam Mobility","isPartOf":{"@id":"https:\/\/latamobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage"},"image":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage"},"thumbnailUrl":"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg","datePublished":"2024-11-28T10:25:56+00:00","dateModified":"2024-11-28T12:29:09+00:00","description":"ABB has unveiled a new brand positioning under the motto: \u201cWe help industries outrun \u2013 leaner and cleaner,\u201d a message aimed at strengthening the next","breadcrumb":{"@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#primaryimage","url":"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg","contentUrl":"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/11\/ABB.jpg","width":1280,"height":715},{"@type":"BreadcrumbList","@id":"https:\/\/latamobility.com\/en\/abb-bets-on-electrification-with-a-new-slogan-engineered-to-outrun\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/latamobility.com\/"},{"@type":"ListItem","position":2,"name":"ABB bets on electrification with a new slogan: \u00abEngineered to Outrun\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/latamobility.com\/#website","url":"https:\/\/latamobility.com\/","name":"Latam Mobility","description":"Summit Series to promote Sustainable Mobility and Transport in Latin America","publisher":{"@id":"https:\/\/latamobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latamobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/latamobility.com\/#organization","name":"LATAM MOBILITY","url":"https:\/\/latamobility.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/latamobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/latamobility.com\/wp-content\/uploads\/2022\/04\/logo_footer.png","contentUrl":"https:\/\/latamobility.com\/wp-content\/uploads\/2022\/04\/logo_footer.png","width":212,"height":221,"caption":"LATAM MOBILITY"},"image":{"@id":"https:\/\/latamobility.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/latamobility\/","https:\/\/x.com\/LataMobility","https:\/\/www.instagram.com\/latamobility\/","https:\/\/www.linkedin.com\/company\/latamobility\/","https:\/\/www.youtube.com\/channel\/UCtcslRCRY0vITWaOQ1X0XUA"]},{"@type":"Person","@id":"https:\/\/latamobility.com\/#\/schema\/person\/00751f8c14b1fd27d4322c4ae56a9eb6","name":"Ronald Ortega","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/latamobility.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4617e94684848e595285f6a3ee51316?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4617e94684848e595285f6a3ee51316?s=96&d=mm&r=g","caption":"Ronald Ortega"}}]}},"_links":{"self":[{"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/posts\/43371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/comments?post=43371"}],"version-history":[{"count":1,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/posts\/43371\/revisions"}],"predecessor-version":[{"id":43372,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/posts\/43371\/revisions\/43372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/media\/43365"}],"wp:attachment":[{"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/media?parent=43371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/categories?post=43371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamobility.com\/en\/wp-json\/wp\/v2\/tags?post=43371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}