{"id":43976,"date":"2024-12-09T05:20:00","date_gmt":"2024-12-09T10:20:00","guid":{"rendered":"https:\/\/latamobility.com\/?p=43976"},"modified":"2024-12-09T07:36:43","modified_gmt":"2024-12-09T12:36:43","slug":"accenture-57-of-drivers-want-to-buy-an-electric-vehicle-in-the-next-decade","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/accenture-57-of-drivers-want-to-buy-an-electric-vehicle-in-the-next-decade\/","title":{"rendered":"Accenture: 57% of Drivers Want to Buy an Electric Vehicle in the Next Decade"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/capabilities\/cross-service-group\/digital-platforms\/imagery\/Electric-Vehicle-Drivers-Future-Infographic-1920x1080.pdf#zoom=50\">A recent <strong>Accenture<\/strong> report<\/a> highlights that <strong>57%<\/strong> of drivers plan to buy an electric vehicle in the next decade.<\/p>\n\n\n\n<p>The study points out that the first generation of <strong>early buyers<\/strong>, motivated by innovation and environmental benefits, is virtually exhausted.<\/p>\n\n\n\n<p>Now, the challenge lies in capturing the second group of consumers, made up of those who want more tangible benefits such as <strong>long-term savings, reliability and convenience<\/strong>, factors that still limit their interest in switching vehicles.<\/p>\n\n\n\n<p><strong>You may also read:<\/strong> <a href=\"https:\/\/latamobility.com\/en\/?p=43934\">Joinup and Renault Unite for Sustainable Mobility in Transportation<\/a><\/p>\n\n\n\n<p>The report, <strong>\u201cDecoding the human mindsets behind EV adoption,\u201d<\/strong>, details that <strong>10%<\/strong> say they would never consider an <strong>EV<\/strong>, leaving plenty of room for manufacturers to capture the attention of new buyers if they adjust their approach in key areas: <strong>affordability, charging infrastructure<\/strong>, and a customized offering for different user profiles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/12\/VE2.jpg\" alt=\"\" class=\"wp-image-43965\" srcset=\"https:\/\/latamobility.com\/wp-content\/uploads\/2024\/12\/VE2.jpg 1024w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/12\/VE2-300x168.jpg 300w, https:\/\/latamobility.com\/wp-content\/uploads\/2024\/12\/VE2-768x429.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-challenges\">Challenges<\/h3>\n\n\n\n<p>Most potential <strong>EV<\/strong> buyers see <strong>high upfront costs<\/strong> as a major obstacle. Although the cost of batteries has decreased in recent years, <strong>EVs<\/strong> still tend to be more expensive than their internal combustion counterparts.<\/p>\n\n\n\n<p>To overcome this barrier, <strong>Accenture<\/strong> suggests that brands need to focus on making electric models more affordable.<\/p>\n\n\n\n<p>While more recent research from <strong>Escalent<\/strong> recommends that manufacturers need to offer consumer assurances of <strong>reliability and safety<\/strong>, elements that commonly concern new buyers.<\/p>\n\n\n\n<p>In addition, <strong>charging infrastructure<\/strong> remains a crucial issue for many users, especially in urban areas where not everyone has their own space to install chargers.<\/p>\n\n\n\n<p>For <strong>EV<\/strong> manufacturers, one solution would be to partner with companies that offer <strong>charging services without the need for permanent installation<\/strong>, especially for apartment buildings and condominiums.<\/p>\n\n\n\n<p>Another recommendation from <strong>Accenture<\/strong> is to adopt an <strong>omnichannel sales approach<\/strong> that personalizes the experience for each type of customer.<\/p>\n\n\n\n<p>This type of selling requires a closer and more meaningful interaction between the salesperson and the prospective buyer, who seek clarity on aspects such as <strong>long-term maintenance costs<\/strong> and how <strong>EVs<\/strong> work in everyday life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Accenture report highlights that 57% of drivers plan to buy an electric vehicle in the next decade. The study points out that the first generation of early buyers, motivated by innovation and environmental benefits, is virtually exhausted. Now, the challenge lies in capturing the second group of consumers, made up of those who&#8230;<\/p>\n","protected":false},"author":8,"featured_media":43969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2054],"tags":[1564,1281,1489],"class_list":["post-43976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electric-mobility","tag-electric-cars","tag-electric-mobility","tag-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v25.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accenture: 57% of Drivers Want to Buy an Electric Vehicle in the Next Decade - Latam Mobility<\/title>\n<meta name=\"description\" content=\"A recent Accenture report highlights that 57% of drivers plan to buy an electric vehicle in the next decade. 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