{"id":48307,"date":"2025-05-09T05:30:01","date_gmt":"2025-05-09T10:30:01","guid":{"rendered":"https:\/\/latamobility.com\/?p=48307"},"modified":"2025-05-08T17:55:09","modified_gmt":"2025-05-08T22:55:09","slug":"sustainable-leadership-in-the-automotive-industry-the-pirelli-case-in-colombia","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/sustainable-leadership-in-the-automotive-industry-the-pirelli-case-in-colombia\/","title":{"rendered":"Sustainable Leadership in the Automotive Industry: The Pirelli Case in Colombia"},"content":{"rendered":"\n
Sustainable leadership in the automotive industry<\/strong> goes beyond corporate policies. For Pirelli Colombia, <\/a>it involves daily decisions, technological innovation, and a values-driven organizational culture.<\/p>\n\n\n\n Pirelli shows that tire manufacturing is not just about enabling mobility, but rethinking how it’s done<\/strong>. From using biological and recycled materials<\/strong> to implementing water-saving processes<\/strong>, sustainable leadership in the automotive industry<\/strong> is evident throughout its operations.<\/p>\n\n\n\n With over 2,000 R&D professionals<\/strong> across global plants, the company holds nearly 6,000 patents<\/strong>. Among them is Seal Inside<\/strong>, a technology that prevents 85% of punctures up to 5 mm regardless of the vehicle type.<\/p>\n\n\n\nMore than tires: a culture of sustainability<\/h3>\n\n\n\n