{"id":48307,"date":"2025-05-09T05:30:01","date_gmt":"2025-05-09T10:30:01","guid":{"rendered":"https:\/\/latamobility.com\/?p=48307"},"modified":"2025-05-08T17:55:09","modified_gmt":"2025-05-08T22:55:09","slug":"sustainable-leadership-in-the-automotive-industry-the-pirelli-case-in-colombia","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/sustainable-leadership-in-the-automotive-industry-the-pirelli-case-in-colombia\/","title":{"rendered":"Sustainable Leadership in the Automotive Industry: The Pirelli Case in Colombia"},"content":{"rendered":"\n

Sustainable leadership in the automotive industry<\/strong> goes beyond corporate policies. For Pirelli Colombia, <\/a>it involves daily decisions, technological innovation, and a values-driven organizational culture.<\/p>\n\n\n\n

More than tires: a culture of sustainability<\/h3>\n\n\n\n

Pirelli shows that tire manufacturing is not just about enabling mobility, but rethinking how it’s done<\/strong>. From using biological and recycled materials<\/strong> to implementing water-saving processes<\/strong>, sustainable leadership in the automotive industry<\/strong> is evident throughout its operations.<\/p>\n\n\n\n

With over 2,000 R&D professionals<\/strong> across global plants, the company holds nearly 6,000 patents<\/strong>. Among them is Seal Inside<\/strong>, a technology that prevents 85% of punctures up to 5 mm regardless of the vehicle type.<\/p>\n\n\n\n

Read more: In-wheel Motors: Key Innovation for Sustainable Mobility<\/a>.<\/p>\n\n\n\n

Innovation with an environmental focus<\/h3>\n\n\n\n

Pirelli integrates artificial intelligence to reduce environmental impact<\/strong>, simulating field variables to lessen reliance on physical testing.<\/p>\n\n\n\n

This innovation shows that sustainable leadership in the automotive industry<\/strong> is not just a goal\u2014it’s a path already underway.<\/p>\n\n\n\n

\u201cLeadership is not about standing above the team, but walking with it,\u201d<\/strong> said \u00d3scar Jim\u00e9nez, Country Manager at Pirelli Colombia.<\/p>\n\n\n\n

Leading by doing, not by saying<\/h3>\n\n\n\n

At Pirelli, leadership means understanding global needs<\/strong>, showing empathy, and turning every position into a lever for change.<\/p>\n\n\n\n

Questions about skills, knowledge, and purpose<\/strong> are central to aligning personal growth with corporate goals.<\/p>\n\n\n\n

Sustainable leadership in the automotive industry<\/strong> requires making responsible decisions, anticipating risks, and acting beyond public declarations.<\/p>\n\n\n\n

Pirelli proves that sustainability is not just a trend\u2014it’s a strategic race toward a cleaner, smarter future.<\/strong><\/p>\n\n\n\n

Join us at the Latam Mobility Summit Medell\u00edn 2025<\/h3>\n\n\n\n

To keep the momentum going, we invite you<\/a><\/strong> to the Latam Mobility Summit Medell\u00edn<\/strong>, taking place on June 4\u20135, 2025<\/strong>, at the \u2018Orquideorama\u2019, located inside the Medellin Botanical Garden.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This event will bring together public and private sector leaders, startups, multilateral organizations, and international experts to promote solutions in sustainable mobility, EV infrastructure, and smart cities.<\/p>\n\n\n\n

With insightful panels, keynote speeches, and unmatched networking opportunities, this Summit is the must-attend event for driving change in Latin America\u2019s transportation sector. See you there<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainable leadership in the automotive industry goes beyond corporate policies. For Pirelli Colombia, it involves daily decisions, technological innovation, and a values-driven organizational culture. More than tires: a culture of sustainability Pirelli shows that tire manufacturing is not just about enabling mobility, but rethinking how it’s done. From using biological and recycled materials to implementing…<\/p>\n","protected":false},"author":20,"featured_media":48301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2055],"tags":[1281,1484,1487,1489,2036],"class_list":["post-48307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-mobility","tag-electric-mobility","tag-sostenibilidad","tag-sostenibilidad-2","tag-sustainability","tag-sustainable-mobility"],"yoast_head":"\nSustainable Leadership in the Automotive Industry: The Pirelli Case in Colombia - Latam Mobility<\/title>\n<meta name=\"description\" content=\"Sustainable leadership in the automotive industry goes beyond corporate policies. 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