{"id":58572,"date":"2026-02-13T05:00:00","date_gmt":"2026-02-13T10:00:00","guid":{"rendered":"https:\/\/latamobility.com\/?p=58572"},"modified":"2026-02-09T15:24:03","modified_gmt":"2026-02-09T20:24:03","slug":"whoosh-consolidates-the-new-era-of-electric-micromobility-in-latin-america","status":"publish","type":"post","link":"https:\/\/latamobility.com\/en\/whoosh-consolidates-the-new-era-of-electric-micromobility-in-latin-america\/","title":{"rendered":"Whoosh Consolidates the New Era of Electric Micromobility in Latin America"},"content":{"rendered":"\n

Whoosh<\/strong>‘s entry into Latin America was not an improvised move, but a carefully planned launch that capitalized on the gap left by the first wave of electric scooter operators.<\/p>\n\n\n\n

After the pandemic, several of them abandoned key markets due to the technical fragility of their fleets, the immaturity of their business models, and a lack of understanding of Latin American urban challenges.<\/p>\n\n\n\n

Whoosh <\/strong>identified that window of opportunity and decided to enter with a completely different proposal: state-of-the-art scooters designed to withstand vandalism, strict maintenance protocols, and a professionalized logistics service<\/strong> that allowed it to operate to high standards from day one.<\/p>\n\n\n\n

The impact was immediate. In Chile<\/strong>, the company quickly positioned itself as the market leader thanks to a combination of reliability, availability, and operational order unusual in the region.<\/p>\n\n\n\n

In Brazil<\/strong>, its presence was rapidly consolidated, proving that micromobility could overcome the barriers that had halted the sector’s pioneers.<\/p>\n\n\n\n

User validation has been key: Whoosh became synonymous with stable service, safe vehicles, and a consistent urban experience<\/strong>. On that foundation, it is now preparing for a major expansion into Mexico and Colombia, where it sees room for exponential growth.<\/p>\n\n\n\n

You may also be interested in<\/strong> | FAZT and XCharge Drive Mass Deployment of Fast-Charging Infrastructure in Mexico<\/a><\/strong><\/p>\n\n\n\n

Micromobility as a Structural Solution<\/strong><\/h2>\n\n\n\n

In Whoosh<\/strong>‘s vision, electric micromobility has ceased to be a complementary or niche product to become a crucial piece of the urban puzzle.<\/p>\n\n\n\n

The company acknowledges that a large part of Latin American cities suffers from chronic congestion, with commutes that can take up to two hours to cover just 10 kilometers<\/strong>.<\/p>\n\n\n\n

Faced with this reality, electric scooters have emerged as the fastest and most efficient response to close last-mile gaps<\/strong>, reducing travel times and decongesting public transport networks.<\/p>\n\n\n\n

Long-term, the company aims to play a broader role: becoming a strategic partner for local governments<\/strong>.<\/p>\n\n\n\n

The information generated by its millions of trips allows it to provide evidence of real-world usage<\/strong> for designing bike lanes, prioritizing public investments, and urban planning for the coming years.<\/p>\n\n\n\n

This dimension is key for the region’s climate commitments: every trip that replaces a car journey contributes directly to the emission reduction targets set for 2030 and 2050, and Whoosh <\/strong>aspires to be an active part of that transformation.<\/p>\n\n\n\n

\"Whoosh\"<\/figure>\n\n\n\n

Data, Logistics, and Innovation-Driven Operations<\/strong><\/h2>\n\n\n\n

While the scooters visible on the streets represent the public face of the service, Whoosh<\/strong>‘s differentiator lies in what happens behind the scenes.<\/p>\n\n\n\n

The company has built a technological architecture that allows it to monitor the fleet in real time, manage the optimal location of vehicles, anticipate failures, and coordinate logistics teams <\/strong>with millimeter precision.<\/p>\n\n\n\n

This internal platform, powered by usage data and optimization algorithms<\/strong>, ensures almost no vehicle remains inactive for more than a few hours, increasing availability and reducing operational costs.<\/p>\n\n\n\n

One of the most notable achievements is the durability of the fleet deployed in 2023: over 80% of those vehicles are still in operation after more than 10 million accumulated trips in the region<\/strong>.<\/p>\n\n\n\n

That performance is explained by a preventive maintenance system based on technical thresholds and predictive models that alert to potential failures before they affect the user experience.<\/p>\n\n\n\n

Safety is another pillar: no scooter can remain on the street if it does not meet internal standards<\/strong>, and every incident is reported and processed centrally to accelerate repair times.<\/p>\n\n\n\n

Artificial Intelligence to Maximize Efficiency<\/strong><\/h2>\n\n\n\n

The company acknowledges that Artificial Intelligence and Machine Learning<\/strong> have become essential tools for operating large-scale fleets.<\/p>\n\n\n\n

Whoosh <\/strong>uses predictive maintenance models to extend the lifespan of key components<\/strong>, rebalancing algorithms that determine the optimal recharging for each vehicle, and advanced analytics to predict demand curves or user churn patterns.<\/p>\n\n\n\n

The company has also experimented with computer vision to detect risky behavior<\/strong>, such as tandem rides, but insists that technologies with sensitive implications must remain under human supervision.<\/p>\n\n\n\n

The philosophy is clear: AI enhances operations<\/strong>, but does not replace responsibility on issues that can directly affect user safety.<\/p>\n\n\n\n

\"Whoosh\"<\/figure>\n\n\n\n

Swappable Batteries: Redefining Operations<\/strong><\/h2>\n\n\n\n

One of Whoosh<\/strong>‘s most significant milestones in the region was the early introduction of scooters with swappable batteries.<\/p>\n\n\n\n

This innovation eliminated the need to remove entire fleets for recharging and allowed between 80% and 90% of vehicles to remain available 24 hours a day<\/strong>.<\/p>\n\n\n\n

The impact was twofold: on one hand, logistical efficiency multiplied<\/strong>; on the other, emissions associated with transporting scooters to charging hubs were reduced<\/strong>, consolidating a more sustainable operation.<\/p>\n\n\n\n

This advance also corrected<\/strong> one of the most criticized limitations of the first generation of operators: dependence on duplicated fleets, high operational costs, and service discontinuity.<\/p>\n\n\n\n

Swappable batteries, combined with predictive recharge models, allow the company to maintain availability levels that now exceed the global sector average.<\/p>\n\n\n\n

Collaboration and Integration with Transport Systems<\/strong><\/h2>\n\n\n\n

Parallel to its technological and operational consolidation, Whoosh <\/strong>is advancing into a stage of deeper urban integration.<\/p>\n\n\n\n

The company is in talks with various Latin American municipalities to develop benefits associated with public transport passes<\/strong>, integrate its system into urban payment platforms, and appear within geolocation apps that guide city travel.<\/p>\n\n\n\n

\"Whoosh\"<\/figure>\n\n\n\n

Concrete experiences already exist, such as local agreements that allow offering preferential rates to residents of specific areas, strengthening community relations and contributing to more accessible mobility.<\/p>\n\n\n\n

In southern Chile<\/strong>, usage data generated by the platform even enabled a city to obtain state funding for building bike lanes, an example of how micromobility can directly influence infrastructure policy.<\/p>\n\n\n\n

Goals and Expansion<\/strong><\/h2>\n\n\n\n

Although the adoption of clean energy advances unevenly in Latin America, Whoosh <\/strong>has set measurable goals for 2028: migrating its entire logistics fleet to electric vehicles<\/strong> and operating all its service centers with green energy.<\/p>\n\n\n\n

The company is also working on certifying its emission savings to convert them into tradable carbon credits, a step that will increase transparency and connect the regional operation with global sustainability markets.<\/p>\n\n\n\n

Regarding growth, 2026 will be a key year<\/strong>. The company confirmed that Mexico <\/strong>and Colombia <\/strong>are its next expansion focuses, although it keeps the specific cities confidential for competitive strategy reasons.<\/p>\n\n\n\n

This move will double the number of countries it operates in and represents one of the most complex logistical challenges in the company’s history.<\/p>\n\n\n\n

A Message for Governments, Investors, and Citizens<\/strong><\/h2>\n\n\n\n

Whoosh <\/strong>maintains that the region is on the brink of an irreversible electromobility boom. For investors, the company offers a proven, scalable model backed by solid operational metrics<\/strong>.<\/p>\n\n\n\n

For governments, it presents itself as a partner capable of providing evidence, soft infrastructure, and an effective tool<\/strong> for moving towards cleaner, more functional cities.<\/p>\n\n\n\n

For citizens, it promises availability, safety, and a real alternative to the urban congestion<\/strong> that defines daily life in so many Latin American cities.<\/p>\n\n\n\n

The company assures that micromobility is ceasing to be a secondary option and becoming a necessity.<\/p>\n\n\n\n

And it states that, with growing demand, social pressure to decarbonize, and a transforming urban ecosystem, Latin America is ready to leap towards a new mobility model.<\/p>\n\n\n\n

Whoosh wants to be one of the actors guiding that change.<\/strong><\/p>\n\n\n\n

\"Whoosh\"<\/figure>\n\n\n\n

2026: Moving Towards Electric Mobility<\/h2>\n\n\n\n

Rather than ambitious announcements, 2026 will be a year for measuring results. Electric and low-emission mobility will no longer be evaluated by the number of pilot projects but will be judged by its ability to operate at scale, reduce real emissions, and improve the quality of urban life<\/strong>.<\/p>\n\n\n\n

For Latin America, the challenge will be to capitalize on its experience in electric public transportation, close infrastructure gaps, and build stable policies<\/strong> that allow the transition to be not only green but also inclusive and economically viable.<\/p>\n\n\n\n

With the 2026 Tour<\/strong>, Latam Mobility<\/strong> reaffirms its commitment to building a regional agenda that connects vision, public policy, innovation, and the market.<\/p>\n\n\n\n

Through its stops in Monterrey<\/a><\/strong> and Mexico City<\/a><\/strong>, Brazil<\/a><\/strong>, Colombia<\/a><\/strong>, and Chile<\/a><\/strong>, the platform will continue to promote a collaborative approach to accelerate the transition to cleaner, more efficient, and more inclusive transportation systems<\/strong>, positioning Latin America as a relevant player in sustainable mobility at the global level.<\/p>\n\n\n\n

Be part of the movement that is accelerating Latin America\u2019s energy and urban transformation. If you would like to learn more about how to participate and positioning options, click here<\/a><\/strong>.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Whoosh‘s entry into Latin America was not an improvised move, but a carefully planned launch that capitalized on the gap left by the first wave of electric scooter operators. After the pandemic, several of them abandoned key markets due to the technical fragility of their fleets, the immaturity of their business models, and a lack…<\/p>\n","protected":false},"author":10,"featured_media":58573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[2055],"tags":[2868,3313],"class_list":["post-58572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-mobility","tag-movilidad-electrica-en","tag-whoosh-en"],"yoast_head":"\nWhoosh Consolidates the New Era of Electric Micromobility in Latin America - Latam Mobility<\/title>\n<meta name=\"description\" content=\"In vision of Whoosh, electric micromobility has ceased to be a complementary or niche product to become a crucial piece of the urban puzzle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whoosh Consolidates the New Era of Electric Micromobility in Latin America\" \/>\n<meta property=\"og:description\" content=\"In vision of Whoosh, electric micromobility has ceased to be a complementary or niche product to become a crucial piece of the urban puzzle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\" \/>\n<meta property=\"og:site_name\" content=\"Latam Mobility\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/latamobility\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-13T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/latamobility.com\/wp-content\/uploads\/2026\/02\/Whoosh-171125-a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonio Vilela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"In vision of Whoosh, electric micromobility has ceased to be a complementary or niche product to become a crucial piece of the urban puzzle\" \/>\n<meta name=\"twitter:creator\" content=\"@LataMobility\" \/>\n<meta name=\"twitter:site\" content=\"@LataMobility\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Vilela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\"},\"author\":{\"name\":\"Antonio Vilela\",\"@id\":\"https:\/\/latamobility.com\/#\/schema\/person\/fda092a2de1f87d347784282908bad1a\"},\"headline\":\"Whoosh Consolidates the New Era of Electric Micromobility in Latin America\",\"datePublished\":\"2026-02-13T10:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\"},\"wordCount\":1357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/latamobility.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/latamobility.com\/wp-content\/uploads\/2026\/02\/Whoosh-171125-a.jpg\",\"keywords\":[\"Movilidad el\u00e9ctrica\",\"Whoosh\"],\"articleSection\":[\"Smart Mobility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\",\"url\":\"https:\/\/latamobility.com\/whoosh-nueva-era-micromovilidad-electrica-america-latina\/\",\"name\":\"Whoosh Consolidates the New Era of Electric Micromobility in Latin America - 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