With a vision to become a major player against global warming, the cab company Uber continues to expand its zero-emission services with the establishment of Uber Green in Madrid.
The platform allows users to travel on all-electric vehicles without increasing the cost of their usual fares. This initiative is part of the company’s plan to become a zero-emission sustainable mobility app by 2040.
Each Uber Green trip on a hybrid or electric vehicle produces at least 25% less carbon emissions than the average trip. When users choose to use this platform, they will pay a $1 fare; half will go to their driver to support their use of a hybrid or electric vehicle; and the other half will go to the Green Future program, which will help thousands of other drivers transition to battery electric vehicles (EVs) by 2025.
The arrival of Uber Green is coupled with crucial agreements with Repsol and Banco Santander, aimed at supporting drivers across Spain to transition to electric vehicles.
Repsol’s contribution will be focused on promoting the use and adoption of electrified cars among professional drivers, facilitating access to the company’s public access charging points and home rechargers.
Meanwhile, Santander will make leasing and renting programs available to self-employed drivers to acquire electric vehicles under special conditions, in order to accelerate the path towards a zero-emission mobility platform.
Roadmap
The Uber Green mobility platform is not an isolated step by the company to address climate change; rather, there is a detailed strategy to achieve decarbonization targets in its activities.
For example, by 2030, Uber has set out to be a zero-emissions platform in Europe, the United States and Canada; By 2025, 50% of the kilometers traveled through its platform in the set of seven European capitals (Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris) will be in zero-emissions vehicles.
Likewise, by 2040 the 10,000 cities in which Uber is present will have 100% of trips made in non-polluting cars, public transport and micro-mobility.
Achieving this goal will mean a great economic effort on the part of the entity, which will invest 800 million dollars in aid to drivers to address the costs of acquiring and charging electric vehicles, the main barriers that hinder access to electric mobility. In Madrid alone, Uber will invest 5 million euros in its transition strategy.
