Expansion of Electric Vehicle Offering in Colombia: Xpeng Lands through Inchcape and BYD Projects Over 11,000 Sales
The electric vehicle market in Colombia is getting a new boost from the Inchcape Group with the arrival of Xpeng — a brand from the Asian giant that officially landed in the country with two models: the G6 SUV and the G9 SUV.
This launch comes amid strong growth, where the sector leader, BYD, projects it will exceed 11,000 units sold during 2026.
The commercial offensive of Chinese brands is backed by a favorable regulatory framework: buyers of electrified vehicles in Colombia benefit from financial incentives such as preferential interest rates ranging from 12% to 16% (compared to 26.5% for gas cars), plus a reduced VAT of 5% instead of the general 19%.
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Xpeng Bets on Technology and AI
Xpeng — founded in 2014 and known for its focus on developing its own software, permanent connectivity, and over‑the‑air updates — begins its journey in the tenth Latin American market.
The company offers a complete digital ecosystem, where the vehicle functions as a platform that updates wirelessly (Over The Air, OTA), without needing to visit the shop.
At the heart of its strategy is the Xpilot 2.5 driver assistance system, available as standard on both models: a platform that integrates 360° vision cameras and a network of more than 14 sensors that enable features such as adaptive cruise control, lane centering, vehicle tracking, automatic emergency braking, fatigue detection, and advanced self‑parking.
It also includes Dashcam and Sentry Mode functions for vehicle surveillance when parked. Connectivity extends to a mobile app that allows a digital key, remote climate control, charge monitoring, and remote parking maneuvering.
Nicolás Muñoz, Brand Manager of Xpeng in Colombia, stated: “The Colombian market is entering a new stage of smart mobility adoption, where users no longer only compare range or power, but also digital experience, useful technology, connectivity, and usage costs over time.”
BYD Consolidates Leadership with Ambitious Goals
While Xpeng takes its first steps, the current leader of the electrified segment in Colombia, BYD, is maintaining an aggressive expansion strategy.
According to industry figures, the Chinese brand achieved a market share of over 52% of electric and plug‑in hybrid cars in the country in 2025, and projects to close 2026 with sales exceeding 11,000 units — strengthening its offering of 100% electric models (such as the Seal, Dolphin Mini, and Yuan Plus) and its plug‑in hybrid line (such as the Song Plus DM‑i).
According to data from the National Single Transit Registry (RUNT) , BYD has already registered 2,677 vehicles in the first quarter of 2026, ranking as the second best‑selling electric manufacturer in Colombia — very close to Tesla, which reached 2,767 units in the same period.
The company expects to maintain its growth rate, driven by the expansion of its dealer network and a greater supply of green financing.
Benefits Drive Demand
The growth of brands such as Xpeng and BYD is supported by the incentives that the Colombian government grants to sustainable mobility. The Economic Growth Law and the policies of the Ministry of Finance establish a series of benefits for buyers of electric vehicles.
First, a Value Added Tax (VAT) reduction applies — dropping from the general 19% to 5% for 100% electric vehicles. The tax discount significantly lowers the final purchase price of units such as the G6 Air (savings of approximately 20 million pesos).
Additionally, the financial sector offers preferential interest rates for purchasing these vehicles. While a loan for a gas car can have an effective annual rate of around 26.5%, banking entities allied with brands like BYD or financiers such as Mazda Financiera and Bancolombia offer green loans with rates ranging between 12% and 16% — significantly reducing the total financial cost of the credit.
These incentives are added to other advantages such as exemption from the 5% purchase tax, a 70% discount on fuel (compared to gasoline), and reductions in the mandatory traffic accident insurance (SOAT).
“The arrival of Xpeng represents another step in consolidating the Inchcape Group as a leader in the Colombian automotive sector, hand in hand with top‑tier partners that deeply understand the challenges and opportunities of the Colombian market.”
Héctor Corredor, Managing Director of the North Andean Cluster of the Inchcape Group
Electromobility Takes Over Medellín
As the crowning touch to this period of unprecedented growth in the sustainable mobility sector, Colombia is preparing to host one of the most important events in the region: Latam Mobility Colombia 2026 — the leading meeting on decarbonization and electric mobility in Latin America — which will take place on June 10 and 11 at the emblematic Orquideorama of the Medellín Botanical Garden.
This year, the event will have more than 1,000 attendees and will feature Costa Rica as the guest country of honor, strengthening regional cooperation around clean technologies and the energy transition.
The summit will bring together the main players in the ecosystem: from manufacturers and assemblers to charging infrastructure operators, corporate fleets, government entities, and investment funds.
Latam Mobility Colombia 2026 will be the perfect stage for business leaders, investors, authorities, and citizens to learn first‑hand about the trends, challenges, and opportunities that define the new era of clean mobility in Colombia.
The meeting is in Medellín, at the heart of the Botanical Garden. A must‑attend event for those who believe that sustainable mobility is not the future, but the present of Colombia.
✅ Get your tickets here
