Hyundai Motor America has embarked on a groundbreaking venture, aligning with non-profit organizations Healthy Seas and Ghost Diving USA, both committed to preserving our oceans. This strategic collaboration aims to bolster their diving initiatives along the Southern California coast, concentrating on the cleanup of oceans and the retrieval of discarded fishing nets contributing to the alarming issue of marine pollution.
The retrieved fishing nets and other nylon waste undergo a transformative process, becoming ECONYL—a regenerated nylon thread utilized in the production of new textile products. Going beyond financial support, this partnership will also organize beach-cleaning events across California in 2024.
The collaboration set sail on December 9 with a beach cleaning event at Huntington Beach State Park. This marks a significant stride in Hyundai’s unwavering dedication to sustainability and its overarching global vision to propel human progress.
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Hyundai Elevates Environmental Conservation Efforts
Randy Parker, CEO of Hyundai Motor America, underscored the intrinsic value Hyundai places on sustainability, emphasizing the urgent need for global ocean protection.
“This alliance with Healthy Seas and Ghost Diving USA reinforces our worldwide commitment to shaping a more sustainable future, advancing Hyundai’s global vision for human progress. Our expansion into the United States, particularly in California, is a source of great excitement, and we anticipate achieving remarkable milestones together.”
It is noteworthy that Hyundai Motor Europe’s collaboration with Healthy Seas, initiated in 2021 as a pan-European partnership, expanded to South Korea in 2022. The recent collaboration with Ghost Diving USA in the United States adds another layer to Hyundai’s ecological initiatives.
These initiatives include a longstanding collaboration throughout North America with One Tree Planted, a non-profit organization devoted to global reforestation. Additionally, Hyundai has spearheaded the ‘IONIQ Forest’ project, a global initiative focused on reforestation, afforestation, and biodiversity preservation.
