Along with its broad technological and sustainable offer, as one of the leading car manufacturers in the production and marketing of electric vehicles, BYD also offers a user experience in front of its steering wheels.
The company announced a global agreement with Stingray, a leading music, media and technology company. The Asian brand will incorporate Stingray’s interactive and engaging karaoke product as an integrated app in its most popular models sold in a dozen countries by 2023, with the rest in the following years.
It will support more than 10 languages and offer an intuitive user interface. BYD owners can access Stingray’s huge international catalog of songs, which can be browsed by title, artist, lyrics or genre.
Read also: BYD to Open New Electric Vehicle Plant in Brazil
Safety First
BYD and Stingray have collaborated to prioritize customer safety by disabling the scrolling of karaoke lyrics on the center console while the vehicle is in drive mode.
In addition, the teams have innovatively introduced an app for passengers, allowing them to use their mobile devices to view song lyrics, control song selection, fast-forward, skip and more while the audio plays through the vehicle’s sound system.
“BYD is fully committed to delivering the highest quality entertainment experiences for all of our customers around the world,” said Stella Li, BYD Executive Vice President and CEO of BYD Americas.
She emphasized that by partnering with Stingray, they seek to make driving BYD cars more fun and social. “Everyone loves to sing in the car. Stingray’s unique Karaoke app and extensive song library is a great fit for BYD drivers and their passengers.”
For his part, Eric Boyko, President, Co-Founder and CEO of Stingray, expressed his delight in partnering with BYD and offering its customers an unparalleled karaoke experience on the go, while expanding our brand exposure around the world.
“Stingray Karaoke is a unique and engaging way to bring people together, and we believe it will enhance the driving experience and create unforgettable memories for BYD car owners around the world.”
With this announcement, BYD is collaborating with Stingray to develop the ultimate in-car experience that will transform the entertainment landscape leveraging innovative technologies.
BYD offers users a smart cabin with a wide variety of advanced features, such as a 15.6-inch rotating smart display and a HiFi-class Dynaudio sound system. With the ability to enhance user services, BYD’s intelligent network connection system promises a simpler and more efficient mobility experience.
