Mexico received the first “Destination Porsche” in Latin America, at its center located in San Angel, Mexico City. In this space, in addition to being able to get to know the range of the best sports cars, customers and enthusiasts of the brand will find inspiration.
The “Destination Porsche” concept is the new corporate identity of the Stuttgart brand where customers can learn about the products, history and the latest launches of the manufacturer, in a completely personalized experience.
It is located in the south of Mexico City, in one of the most economically and culturally dynamic areas of one of the largest cities in the world.
Great Experience
The remodeling of the facilities focused on the façade and the new showroom. Similar to the sporty design of its cars, it is dynamic in appearance, focusing on layout, touch points and ambience for visitors.
The new aluminum façade appears to float above the glass, generating the perception of speed through the horizontality and proportion of the modulation.
The access is similar to the rear of Porsche vehicles, accentuated not only by the modulation of the openings but also by the red lighting.
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Camilo San Martin, Managing Director of Porsche de México, emphasized that with the reopening of Porsche Centre San Angel they welcome the new concept to the country.
“Destination Porsche shows the new corporate identity of our beloved brand. Each space is specially conditioned and equipped with the intention that customers and enthusiasts live a unique experience that makes them feel at home and motivates them to return,” he said.
For his part, Tobias Eninger, CEO of Porsche Latin America, said that two years ago they began implementing the new Destination Porsche concept in the Latin American region.
“About 40% of the projects are in Mexico, and Porsche Center San Angel is the first completely renovated dealership in the region to open its doors to the public, to provide our customers with the best brand experience according to the new market needs,” he explained.
Porsche emphasizes that the warmth and attention are integrated to the training process of all employees with this new image, ensuring that the experience is unique for brand enthusiasts and thus longing to return. Porsche Destination employees are ambassadors of the product and the brand.
Mobility Epicenter with Latam Mobility
On October 10 and 11, “Latam Mobility: Mexico 2023” will be held at the Word Trade Center in Mexico City, at a key moment for the development and promotion of new technologies that make up the environment of sustainable mobility.
In Mexican territory, Latam Mobility closes the 2023 tour, in its efforts as part of the main networking and value generation network in Latin America, Invest in Latam, which integrates initiatives such as Latam Green, in the field of sustainability, and H2 Business News, linked to clean fuels.
To purchase tickets for “Latam Mobility: Mexico 2023” click here
