Efficiency in mobility has surpassed routine levels of just commuting to work, universities and educational centers, but has transcended to the entertainment and sports world with solutions for citizens to move around in an optimal and non-polluting way.
In Spanish soccer specifically, interesting initiatives have arisen. First division clubs in Iberian football are increasingly implementing sustainable measures in their daily operations.
A few weeks ago, at the final of the Copa del Rey in Seville, the Royal Spanish Football Federation measured the emissions generated during the event and offered different mobility options for fans.
In the midst of this boom, Granada, a La Liga club, established an important partnership with the Moovit application, a provider of Mobility as a Service (MaaS) solutions.
The objective of this alliance is to facilitate and promote sustainable mobility in travel to matches by combining all possible options, either by public transport or by any alternative of micromobility such as cycling, scooters or on foot. Fans attending Granada matches will receive step-by-step instructions on how to get there, whether they are playing at home or away.
Routes and Services
Fans will be able to receive real-time information on public transport occupancy levels, allowing them to avoid crowds and feel safer when traveling by metro or bus. Moovit now offers three occupancy levels: “available seats”, “standing room only” and “very full” and this information will appear both in the details of the user’s planned route and in the app’s general information on stops, lines and favorites.
On the other hand, fans will receive alerts and notifications that will always be visible on any screen of the app in the event of any situation arising from a health emergency or serious incident in the mobility of the city.
Moovit also offers red and white fans all available multimodal routes combining all mobility alternatives in Granada and its metropolitan area, to reach the Nuevo Los Cármenes metro station or the bus stops closest to the stadium. In addition, this multimodal planner is available in 45 languages.
This collaboration agreement is part of one of the strategic lines of the GCF 1931 Foundation, dedicated to developing the ecosystem and sustainable cities and communities, which seeks the promotion and use of public transport to achieve zero emissions and reduce the carbon footprint caused by travel to matches.