Porsche Mexico inaugurated an innovative space specially designed to improve the experience of the brand’s customers in Mexico City.
This is the first “Porsche Now” in Latin America where customers can create a community with the brand through a variety of experiences designed according to their lifestyle.
Porsche explains in an official statement that the term ‘NOW’ refers to the idea of making the most of the moment, enjoying and valuing every moment.
Porsche is very clear about this concept to bring its product offering to a new dynamic and creative public that seeks to be different and be at the forefront of current technological trends.
Innovative Proposal
Porsche NOW is characterized by the fusion of mobility and digitalization with the urban lifestyle, in a uniquely designed environment, where visitors feel at home, but with an emphasis on personal quality time.
In the roving tent, Porsche notes, guests will be able to recharge the batteries, not only of their smartphone, but also recharge their energy.
Ambient lighting creates a relaxed atmosphere. In addition, the furnishings are made from sustainable materials.
In addition, visitors can learn first-hand about the materials that shape the Porsche Drivers Selection catalog, see the offerings of Porsche Exclusive Manufaktur and make use of the various virtual reality applications by getting up close and personal with the fantastic Porsche cars and their customization possibilities.
As part of its Future Retail strategy, Porsche is seeking a new audience and premium customer service. To date, more than twenty Porsche Now have been installed around the world, and this is the first one in Latin America, creating new meeting points between the brand and its followers.
Latam Mobility in Mexico
In October, “Latam Mobility: Mexico 2024” will be held at the Word Trade Center in Mexico City, at a key moment for the development and promotion of new technologies that make up the environment of sustainable mobility.
In Mexican territory, Latam Mobility closes the 2024 tour, in its efforts as part of the main networking and value generation network in Latin America, Invest in Latam, which includes initiatives such as Latam Green, in the field of sustainability, and H2 Business News, linked to clean fuels.
To purchase tickets for “Latam Mobility: Mexico 2024” click here
