The ambitious electrification project prepared by General Motors (GM) is not limited to a progressive energy transition that seeks to be environmentally friendly, but its plans, as one of the emblematic companies in the automotive sector, is to lead the market and dethrone Tesla in the supply of electric vehicles.
This was stated by the company’s CEO, Mary Barra, in an interview granted to The Associated Press news agency. It should be noted that the task does not look easy, since Tesla, with almost 20 years in the arena, continues to maintain the leading position in 100% electrified cars. In 2021 alone, the emporium headed by Elon Musk sold cars for $53 billion.
Moreover, last year, General Motors marketed just 25,000 electric vehicles in the United States, less than a tenth of the 352,000 delivered by Tesla.
How to Reverse the Results?
Despite the figures that place Musk’s brand at the top, from GM they assure that in 2025, their company will sell more electric vehicles in the United States than Tesla. One of the moves the manufacturer plans to make to get to the top is to offer the cars at prices people can afford.
The company headed by Barra has already set this roadmap in motion by reducing the starting price of the Chevrolet Bolt to $26,000. “To get to 30 to 40 percent of the market with electric cars, you have to attract consumers who want to buy cars in the $30,000 to $35,000 range,” she said.
As part of its offering, General Motors plans to launch another small SUV, the Chevy Equinox, at $30,000 in 2023. It will also soon introduce the Chevy Blazer, a larger SUV due out in the middle of next year. “What we have coming up, it’s in the heart of the market,” Barra sentenced.
Obstacles on the Road
Going uphill against Tesla will not be easy for General Motors, which will have to evaluate key aspects if it wants to launch electrified cars at a lower price with a profitable business model.
To achieve those goals, the company will have to navigate difficulties such as inflation, high interest rates, the cost of materials rising sharply and a global shortage of chips.
However, GM’s CEO expects to keep prices relatively low, relying on chemical advances to reduce battery costs, offsetting huge price increases in lithium and other key elements that make batteries work.
Involvement in Latam Mobility Chile as a roadmap for Latin America
In addition to its grand strategy to increase sales in the United States, General Motors also has its sights set on Latin America. That is why the prestigious manufacturer will be a Platinum Partner in the Latam Mobility: Chile face-to-face meeting, which will be held on August 30 and 31 at the W Santiago Hotel.
The Summit will bring together the leaders of sustainable mobility in the southern cone, to visualize the prospects of the renewable energy industry, green hydrogen, charging infrastructure, clean fuels, mobility as a service, smart cities and the vision of leading manufacturers.
