Porsche Centre Lopez Mateos opened its doors in Guadalajara, Jalisco, the second largest city in Mexico and one of the most dynamic places in the west of the country.
According to a press release from the German brand, in this space customers will be able to get to know the range of the best sports cars through an innovative and completely personalized experience.
Porsche Centre Lopez Mateos incorporates the new corporate identity of the firm, as well as a new format of representation.
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Experience
The concept is focused on creating a place where customers and fans of the Stuttgart manufacturer find a space to live a unique experience with all their senses.
The design of the facilities boasts the sporty DNA that has distinguished Porsche throughout its 75-year history; it is dynamic in appearance, focused on distribution, points of contact and ambience for visitors.
Camilo San Martin, General Manager of Porsche de Mexico, highlighted that with the opening of Porsche Centre Lopez Mateos, they welcome a new concept of point of sale, with the new corporate identity.
“Each space is specially designed to make customers and brand enthusiasts feel at home. The project contemplates elements of sustainability in its current construction, as well as with an annual plan for the significant reduction of CO₂ emissions by 2030 in accordance with Porsche’s worldwide strategy,” he explained.
San Martin detailed that, over the course of the year, they will integrate a fast charging site that will directly benefit customers with hybrid and electric vehicles.
The design of the showroom is open and well-lit. New thematic modules are integrated, inviting visitors to learn in depth about a special topic such as the product catalog, history and the latest launches of the Porsche brand.
The finishes are of high quality materials, manufactured and carefully selected to generate a perception of luxury in customers.
Latam Mobility Mexico 2024
In October, “Latam Mobility: Mexico 2024” will be held at the Word Trade Center in Mexico City, at a key moment for the development and promotion of new technologies that make up the sustainable mobility environment.
In Mexican territory, Latam Mobility closes the 2024 tour, in its efforts as part of the main networking and value generation network in Latin America, Invest in Latam, which includes initiatives such as Latam Green, in the field of sustainability, and H2 Business News, linked to clean fuels.
To purchase tickets for “Latam Mobility: Mexico 2024” click here
